CEO positioning and leadership communication
A chief executive who comments on everything is asked about nothing.
Building a durable public role for chief executives and managing directors, inside and beyond their own industry.
What it is about
Visibility is not the goal. The goal is to be, on two or three topics, the person asked when it matters.
Selection is the hard part. A topic has to fit the person, fit the company and matter to the public. If one of those is missing the appearance looks staged, and newsrooms notice that faster than any audience.
After that it is craft: bodies you sit on, events you speak at, pieces you write, and a consistent line over years. Short campaigns produce recognition but not authority.
The points that decide
Selection
Two or three topics, not ten. Focus is the whole method.
Bodies
Sitting on a body works longer than any interview.
Preparation
Media training and lines of argument before the first big appearance.
Consistency
A position that turns with the business cycle convinces nobody.
How we work on it
High-Level Strategy & Campaigning
A business strategy becomes a communications programme that reaches its goals faster.
Stakeholder & Network
Simply "knowing" people adds nothing. Robust relationships of trust with decision-makers do.
Professional Analysis & Monitoring
Curated monitoring of initiatives, draft legislation and public debate - assessed against your business goals.
Frequently asked
Should a chief executive speak on politics?
On questions affecting the business, yes, and there it is even expected. On general political questions with no connection to the company, there is risk without return. The line runs not between bold and cautious but between competent and not competent.
How long does it take to build?
Two to three years to be reliably recognised in one topic. Faster only happens around an event that creates attention anyway, and then the position holds only if it was prepared beforehand.
Related focus areas
Media relations
Media relations on economic policy topics, coordinated with the political work rather than separated from it.
Open pageReputation management
Building and defending standing with politics, media, supervisors and business partners.
Open pagePublic affairs strategy
Developing a durable public affairs strategy: goals, priorities, messages, resources and measures.
Open page
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