Reputation management for companies
Reputation is what is said about a company when nobody from the company is in the room.
Building and defending standing with politics, media, supervisors and business partners.
What it is about
In the political sphere reputation is not built by campaigns but by reliability over years, and it is damaged by a single incident.
A company’s politically relevant reputation is not the same as its brand awareness. What matters is whether information from it is treated as reliable, whether commitments are kept and whether it stays reachable in difficult situations. Those judgements circulate in small circles and are very stable.
The most important measure is therefore unspectacular: keep commitments, including small ones. The second is to deliver bad news yourself before someone else does. The third is to stay available in periods when you want nothing.
The points that decide
Reliability
Commitments kept weigh more than any image campaign.
Self-disclosure
Bad news travels better from you than from others.
Expert circles
The relevant public is smaller than the media budget suggests.
Long horizon
Built over years, damaged in hours.
How we work on it
High-Level Strategy & Campaigning
A business strategy becomes a communications programme that reaches its goals faster.
Stakeholder & Network
Simply "knowing" people adds nothing. Robust relationships of trust with decision-makers do.
Professional Analysis & Monitoring
Curated monitoring of initiatives, draft legislation and public debate - assessed against your business goals.
Frequently asked
Can reputation be measured?
In part. Media resonance and tone can be captured, the judgement inside expert circles only through structured conversations. We work with confidential interviews at the relevant bodies, because that yields the information no analysis contains.
What do you do after reputational damage?
Establish the cause, draw a consequence, show the consequence, then be patient. A communications offensive right after the incident extends attention on the incident. What works is evidence of change, and that takes time.
Related focus areas
Crisis communications
Preparation, support and review of critical situations at the intersection of media, politics and supervision.
Open pageCEO positioning
Building a durable public role for chief executives and managing directors, inside and beyond their own industry.
Open pageMedia relations
Media relations on economic policy topics, coordinated with the political work rather than separated from it.
Open page
Facing an issue in this sector?
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