Skip to content
Public InterestConsultantsPublic Interest Consultants
All focus areas

Crisis communications for companies

In a crisis you do not decide what to say. You use what you prepared.

Preparation, support and review of critical situations at the intersection of media, politics and supervision.

What it is about

The first six hours decide the coverage of the next six months, and in those six hours nobody is able to develop a position.

Crises with a political dimension follow their own pattern. The report is followed by the question of responsibility, then the question of supervision, and at that point a parliamentary initiative is on the table. Anyone working only the media side is overtaken by the political one.

Preparation for us means naming known exposures, having evidence ready, fixing who speaks and clarifying in advance with the relevant authorities how communication will run. That is unspectacular and, when it happens, makes all the difference.

The points that decide

  • Preparation

    Scenarios, agreed language and responsibilities before the event.

  • Supervisors

    Authorities do not learn about it from the newspaper. Ever.

  • Politics

    Questions and committees follow coverage with a short delay.

  • Review

    What happens after the crisis decides whether it returns.

How we work on it

  • High-Level Strategy & Campaigning

    A business strategy becomes a communications programme that reaches its goals faster.

  • Stakeholder & Network

    Simply "knowing" people adds nothing. Robust relationships of trust with decision-makers do.

  • Professional Analysis & Monitoring

    Curated monitoring of initiatives, draft legislation and public debate - assessed against your business goals.

All services

Frequently asked

When is the right moment for a statement?

As soon as reliable facts exist, and not a minute earlier. A fast statement that later needs correcting extends the crisis by a wave of its own. Until then: be reachable, state the current status and commit to a time for the next update.

Who should speak?

Technical questions belong to the technical level, questions of responsibility to the management board. The most common miscast is the board on a technical detail and the press officer on a question of responsibility. Both generate follow-up questions.

Related focus areas

Facing an issue in this sector?

A first conversation usually settles quickly whether and how we can help.

Arrange a conversation